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CEOs prioritize sustainability

by: Del Boyette 04/21/2017

Although some companies would like to see federal environmental restrictions loosened, most customers and employees today want companies to be more sustainable, producing more environmentally and socially responsible goods. This is a challenge facing some CEOs today. In a survey of more than 500 CEO related to sustainable challenges, branding and marketing sustainability efforts was the number one action that CEOs felt should be the focus. With a tightening U.S workforce, CEOs are also focused on the importance of a strong sustainability brand in attracting and retaining talent today. The millennial generation continually expresses their concern for sustainability and corporate responsibility. Many felt that innovation in regards to committed innovation and research and development should also be a priority for businesses large and small as it can be an important driver of growth. [View more about this.](